A catalogue aimed at the retailer rather than the public. "50,000 Merchants Are With Us. Why Not You?" A box on the inside cover reads;
"We Want You to join our army of Distributers by sending us an order to-day. Read our Salesman through and then do it!"
The first 10 pages cover more topics for the retailer to consider. Eg. "Some Reasons Why Ingersoll Watches Sell"; "Some Features of Ingersoll Advertising"; "More Reasons Why Ingersoll Watches Sell"; "Free to Dealers. The Ingersoll System of Display Signs"; "Ingersoll Helps to Selling"; "Do You Want More Trade".